Since the movie is itself the advertisement, it will play without commercial breaks.Īlthough this is the first time an entire movie will officially play as an ad, YouTube and various studios have started using the platform to offer some free titles to viewers. YouTube viewers will only have 24 hours to watch the movie for free, and can do so by clicking on a trailer for The Lego Movie 2 and clicking on an option to watch The Lego Movie. The promotion is to stir up hype for the film’s sequel, The Lego Movie 2 - The Second Part. Pictures are teaming up for a one-day promotional event that will let users watch The Lego Movie in its entirety during Black Friday. The length of ads on YouTube can be distressing, but the question is whether people would be okay sitting through a 100-minute commercial if it were actually a full-length movie.
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